Campaign Offers Valuable Tips and Advice for Consumers Around Major
Milestones and Insurance Needs
SUNNYVALE, Calif.--(BUSINESS WIRE)--
Yahoo! Inc. (NASDAQ:YHOO) today announced that Amica Insurance is
launching a new campaign to help consumers, especially millennials,
prepare for their biggest milestones in life.
"We're excited to partner with Amica to help them deliver high-quality
video and editorial content to our users across devices," said Kathy
Kayse, Vice President, Sales Strategy and Solutions, Yahoo. "Brand
storytelling has never been more important, and Amica recognized a
unique opportunity to share compelling, informative content."
Working with Yahoo Storytellers, Amica is introducing Things They Don't
Tell You About (https://thingstheydonttellyou.yahoo.com/),
a new branded destination that offers valuable information and advice on
topics from buying a car, to purchasing a home, to starting a family.
Amica's new campaign is geared toward millennials, many of whom are
facing important decisions around these major milestones for the first
time. Consumers can now access exclusive videos and editorial features
on Things They Don't Tell You About to help them better understand their
"At Amica, we want to demystify the process of selecting and buying
insurance particularly among millennials who might be going through the
process for the first time," said Craig Phelps, Senior Assistant Vice
President and Marketing Director, Amica. "With its focus on top-quality
video and editorial content, Yahoo has been a critical partner as we
continue to empower consumers to make better, more informed decisions
around their biggest milestones in life."
As part of this campaign, Amica will also align with Yahoo Finance's
popular live and short form video programming. Amica will connect with
viewers through custom integrations, including three branded segments
alongside episodes of "Midday Movers" and "Now I Get It" on Yahoo
Finance. "Midday Movers" is a daily live show on Yahoo Finance that
analyzes the top stories and stocks moving the market right now,
discusses recent earnings reports and economic data, and features can't
miss interviews with the top money managers and traders on Wall Street.
"Now I Get It" is a popular video series on Yahoo Finance that explains
the business concepts and jargon from the biggest financial stories of
the day. With branded segments appearing at the end of each episode,
Amica will share tips and perspectives for consumers on purchasing
insurance. Amica will also run extensive video, native and display
advertising across Yahoo properties to amplify the sponsorship and drive
consumers to Things They Don't Tell You About.
Launched in 2016, Yahoo Storytellers is a full service content marketing
studio, producing premium video and editorial content for brands that is
also backed by data. Yahoo Finance is the leading business news site,
known for its unrivaled access to financial insights and news. In 2016,
audiences spent nearly 13 million hours watching Yahoo Finance's three
daily live shows including Market Movers, Midday Movers and The Final
Round. Additionally, time spent watching video across Yahoo's properties
has increased 85% year over year, creating new opportunities for
Yahoo is a guide to digital information discovery, focused on informing,
connecting, and entertaining users through its search, communications,
and digital content products. By creating highly personalized
experiences, Yahoo helps users discover the information that matters
most to them around the world -- on mobile or desktop. Yahoo connects
advertisers with target audiences through a streamlined advertising
technology stack that combines the power of Yahoo's data, content, and
technology. Yahoo is headquartered in Sunnyvale, California, and has
offices located throughout the Americas, Asia Pacific (APAC) and the
Europe, Middle East and Africa (EMEA) regions. For more information,
visit the pressroom (pressroom.yahoo.net)
or the Company's blog (yahoo.tumblr.com).
Yahoo and Yahoo Finance are the trademarks and/or registered trademarks
of Yahoo! Inc.
All other names are trademarks and/or registered trademarks of their
About Amica Insurance
Amica Mutual Insurance Co., the nation's oldest mutual insurer of
automobiles, was founded in 1907. The company, based in Lincoln, Rhode
Island, is a national writer of auto, home, renters, marine and umbrella
insurance. Life coverage is available through Amica Life Insurance
Company, a wholly owned subsidiary. Amica employs more than 3,700 people
in 44 offices across the country. For more information, visit Amica.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170427005904/en/
Julie Nicholson, 917-471-0325
Source: Yahoo! Inc.
News Provided by Acquire Media