Campaign for Reese's Puffs Cereal Engages Millennials
During Weekly Live Show and Major Tournament Events with Yahoo
SUNNYVALE, Calif.--(BUSINESS WIRE)--
Yahoo! Inc. (NASDAQ:YHOO) announced today that General Mills is the
first presenting sponsor of Yahoo Esports Live, a new hour-long weekly
live show. With custom branded segments and video advertising during
this live programming, the new campaign for Reese's Puffs Cereal will
connect with fans of Yahoo Esports around recent news and analysis in
the Esports industry. As part of this campaign, Reese's Puffs will also
sponsor Yahoo's coverage for the live stream of ESL One New York 2016
from October 1-2.
"Consumers are more engaged with live content than ever and, with this
new programming across Yahoo Esports, we're giving our users more of the
shows they want while opening up tremendous opportunities for
advertisers," said Lisa Utzschneider, Chief Revenue Officer, Yahoo. "We
have a focused strategy around live video and General Mills recognized
the power of this medium to connect with their audience, especially
millennials who come to Yahoo Esports for their latest updates and
analysis."
Yahoo Esports Live includes two 30 minute segments, Late Night League
and Tilted, airing every Monday from 3-4 PM PST starting
September 12 on Yahoo Esports and Twitch. Reese's Puffs is the first
sponsor and will have new opportunities to reach fans within this live
experience. This sponsorship extends the "You Either Love Them or You're
Wrong" campaign for Reese's Puffs to reach an important audience of
millennials on Yahoo. In addition to Yahoo Esports Live, Reese's Puffs
will also run branded segments during Yahoo Esports' coverage of ESL One
New York 2016 on October 1-2. Late Night League, hosted by Mark
Zimmerman - known best for Blame Game and his work on the Riot
Games' LCS analyst desk - will focus on recent news around the
Esports world in the style of a late night talk show. Tilted, the
second half of Yahoo Esports Live, is a roundtable discussion with a
rotating cast of Yahoo Esports editorial and video personalities.
"As a leader in the emerging Esports space and an experienced player in
live programming, Yahoo was the obvious choice for our new campaign for
Reese's Puffs," said Devin Kunysz, marketing manager, Reese's Puffs,
General Mills. "We've found a really unique way to connect with our
audience around the new Yahoo Esports Live, so that we're able to not
only entertain and engage fans around our brand, but drive results for
our business."
Yahoo continues to double down on video this year, with a focus on
bringing the best live programming to users and opportunities for
advertisers. Tune in to Yahoo Esports Live, premiering Monday, September
12 at 3 PM PST - https://esports.yahoo.com/.
About Yahoo
Yahoo is a guide to digital information discovery, focused on informing,
connecting, and entertaining users through its search, communications,
and digital content products. By creating highly personalized
experiences, Yahoo helps users discover the information that matters
most to them around the world -- on mobile or desktop. Yahoo connects
advertisers with target audiences through a streamlined advertising
technology stack that combines the power of Yahoo's data, content, and
technology. Yahoo is headquartered in Sunnyvale, California, and has
offices located throughout the Americas, Asia Pacific (APAC) and the
Europe, Middle East and Africa (EMEA) regions. For more information,
visit the pressroom (pressroom.yahoo.net)
or the Company's blog (yahoo.tumblr.com).
Yahoo and Yahoo Finance are the trademarks and/or registered trademarks
of Yahoo! Inc.
All other names are trademarks and/or registered trademarks of their
respective owners.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160912005677/en/
Yahoo
Julie Nicholson, 917-471-0325
jnich@yahoo-inc.com
Source: Yahoo! Inc.
News Provided by Acquire Media
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