Press Release

HEAR IT, LIKE IT, BUY IT …YAHOO! SHOPPING AND DEJA.COM

Turn on Liquid Muze Previews to Power Online Music Purchasing

NEW YORK -- November 15, 1999 -- Liquid Audio, Inc. (Nasdaq: LQID) and Muze, the leading provider of digital information about music, books and video powering the majority of major online and in-store music retailers, today announced the integration of Liquid™ Muze Previews into 30 leading e-commerce facilitators and providers, including Yahoo!® Shopping and Deja.com.

Introduced in June, Liquid Muze Previews streaming preview service makes it easier for consumers to shop for music online by providing digital samples of each song on a CD offered for sale. The service combines Muze's substantial database of artist biographies, album reviews and discographies with Liquid Audio's digital music distribution services to provide music retailers and consumer buying resources with a comprehensive library of over 1 million music clips they can offer to online shoppers. Liquid Muze Previews streams free audio samples in CD-quality sound through the freely downloadable Liquid™ Player software.

"The addition of Liquid Muze Previews to Yahoo! Shopping helps users make informed choices about what music they want to buy, while making their online music experience more fun and entertaining," said John Briggs, director of commerce, Yahoo! Inc. "As a charter member of Yahoo! Music, Muze has helped Yahoo! provide users with compelling artist content since the property's launch, while Liquid Audio, an original member of Yahoo! Digital, has brought users thousands of online music files through its secure audio format."
Deja.com, a leading Web site dedicated to helping consumers make informed buying decisions, will be integrating Liquid Muze Previews streaming preview service and Muze's specifications data into their popular Arts & Entertainment channel early next year.

"Incorporating Muze's product offerings into Deja.com's Arts & Entertainment channel really amplifies our value to consumers," said David Wilson, senior vice president, products of Deja.com. "By infusing our product ratings and reviews with decision-making tools like Liquid Muze Previews, we enable consumers to see what others like and then check it out for themselves to make the best possible decision before they buy a music selection."

"Liquid Muze Previews in combination with our data products can have a phenomenal impact on sales and the consumer experience. Liquid Muze Previews is just another addition to our suite of comprehensive data offerings designed to drive commerce and keep people on sites longer. We help web sites grow their business while encouraging repeat buying behavior and establishing customer loyalty," said Anthony Laudico, chief executive officer of Muze.

"Liquid Muze Previews service lets retailers enhance their online CD sales by offering the same free music sampling experience in their click-and-order stores that they offer in their brick-and-mortar stores," said Charly Prevost, vice president of retail marketing and promotion at Liquid Audio, Inc. "Fans can use the freely-downloadable Liquid Player software to access sound samples with the powerful graphics and high quality sound they would enjoy in the store, right from their personal computers."

Liquid Muze Previews Features:

CD-quality sound.

Streaming music previews are encoded using Liquid Audio software and the Advanced Audio Compression (AAC) format for CD quality sound at low and high bandwidths (provided at both 28.8K and ISDN 1 rates).

• Music previews are provided for EVERY track on an album
• 30 second previews for Pop/Rock
• 60 second previews for Classical and Jazz
• One-click streaming of all previews for a single album

 

A branding and customer loyalty tool.

By adding a customizable faceplate for each music store, the Liquid Player software enables online retailers to enhance and reinforce the value of their brand with every song download. In addition, an easily downloaded Liquid Plug-in allows the Liquid Muze Previews to be played on the Real Networks G2 player.

Simplified administration and management of resources.
Liquid Muze Previews delivers both album data and previews in one package from a single source, allowing billing and customer service management to be combined and simplified.

Day-of Album Release Previews
Liquid Muze Previews enables Web sites to feature highly anticipated new album releases on street date. Both album data and audio previews are available the very same day the album is released, delivering a competitive advantage and site enhancement to reinforce consumer loyalty.

About Muze

Since 1991, Muze has been setting the standard for interactive entertainment content and commerce. Headquartered in New York City, Muze's in-store and online information systems for music, books, and video and its advanced digital audio listening technology can be found in over 13,000 retail locations worldwide. Muze's comprehensive entertainment database is updated regularly by a staff of expert entertainment writers and editors. For such clients as Amazon (Nasdaq: AMZN), Barnes & Noble (NYSE: BKS), Tower Records, Virgin Mega Stores, and Yahoo! (Nasdaq: YHOO). Muze's information solutions bring entertainment retailers added revenue, improved customer service and increased customer loyalty. With new standards on the horizon, Muze is positioned to redirect communication in the entertainment industry supply chain. To experience Muze's database of popular music please visit their Website at www.muze.com.

About Liquid Audio

Liquid Audio, Inc. is a leading provider of software and services for the digital delivery of music over the Internet. The Liquid Audio solution gives musicians, record labels, Web sites and music retailers the ability to publish, syndicate and securely sell recorded music online with copy protection and copyright management. Using the Liquid(TM) Player software, available for free download at www.liquidaudio.com, music fans can preview and purchase downloadable music from the more than 300 affiliate Web sites in the Liquid(TM) Music Network. Traded on Nasdaq under the symbol LQID, Liquid Audio is located in Redwood City, California

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Liquid, Liquid Audio, Inc., Liquid Audio, the Liquid Audio logo, Liquifier and Liquid Music are trademarks of Liquid Audio, Inc.
For more information about Liquid Audio software and services call 1-888-liquid-0 or visit http://www.liquidaudio.com.