Press Release

YAHOO! #1 SEARCH ENGINE AND DIRECTORY FOR THIRD QUARTER IN A ROWSANTA CLARA -- September 25, 1996 -- With 38% reach into the consumer home market, Yahoo! ranked at the top of the search engine and directory category, according to PC Meter's Q3 Sweeps results. Yahoo!'s reach increased 7% from 35.6% at the end of Q2, and the Yahoo! domain remains in the number one position among the dozen domains tracked by PC Meter each quarter. Yahoo! also announced that it is ranked third among the Top 25 Consumer Web Sites behind Netscape and AOL.

"Once again this demonstrates Yahoo! is continuing to build a loyal following among U.S home users, which is one of the fastest growing markets today," said Tim Koogle, president and CEO of Yahoo!, Inc.

PC Meter also reported that MSNBC, a broadcasting partner of Yahoo!, had a record-breaking debut with its site, reaching more than 6.1 percent of the Web consumer audience this quarter. Yahoo! provides content for MSNBC's show, The Site.

About PC Meter
PC Meter provides audience measurement of World Wide Web sites and on-line services. It is the only research service providing unduplicated measurement of audience exposure ("reach") at Web sites, demographics on home-based Web surfers, and measurement of all sites on the Web.

About Yahoo!
Yahoo! Inc. (NASDAQ: YHOO), offers a globally-branded Internet navigational guide to information and entertainment on the Web. As the first online guide to the Web, Yahoo! is one of the most visible and recognizable names associated with the Internet. Yahoo! provides a context-based directory structure for Internet resources, as well as integrated Alta Vista Web-wide search capabilities. The Company is continuing to develop a global family of Yahoo!-branded media properties in targeted geographic (Yahoo! Japan, UK, Canada, San Francisco Bay Area, Los Angeles, New York), subject matter (Yahoo! Internet Life magazine and website) and demographic areas (Yahooligans!, a Web guide for kids). Yahoo! is also developing new services with VISA. Yahoo! can be found on the web at www.yahoo.com. Yahoo! Inc. headquarters are in Santa Clara, California.

 

###

For more information:

Jennifer Hwang Yahoo! Inc Jenhwang@yahoo-inc.com phone (408) 731-3362 fax (408) 731-3300

Blaise Simpson, NRG Public Relations, blaise@nrgpr.com, phone (415) 827-7065