Yahoo! And FIFA Form Expansive Global Relationship For Soccer's FIFA World Cup™, The World's Biggest Sporting Event
Company Named Exclusive Producer of FIFAworldcup.com and Official Partner for the 2002 and 2006 FIFA World Cups™
FIFAworldcup.com to Feature Comprehensive Online Soccer Package including Six Languages, Video of Past FIFA World Cups, Real-Time Stats, Subscription Services, Wireless Internet Updates and the Official FIFA World Cup™ e-ShopZURICH, Switzerland -- Sept. 11, 2001 -- Yahoo! Inc. (Nasdaq: YHOO), a leading global Internet communications, commerce and media company, today announced an exclusive, multi-year deal with the Federation Internationale de Football Association (FIFA), the world governing body of soccer and host to the world's most popular sporting event. Through the agreement, Yahoo! will exclusively produce, market, host, and with FIFA, sell sponsorships of the official co-branded Web site of the FIFA World Cup™ (http://www.fifaworldcup.com) and has become one of 15 official worldwide FIFA Partners. The deal includes the 2002 FIFA World Cup Korea/Japan™ (May 31, June 30) and the 2006 FIFA World Cup™ in Germany. Today's announcement was made at a news conference from FIFA headquarters in Zurich, Switzerland. Video of the news conference can be viewed at http://webevents.broadcast.com/yahoo/fifa0901
"This relationship brings together the pinnacle of professional sports and the globally-recognized brand of Yahoo! to create an unprecedented FIFA World Cup™ experience for passionate fans everywhere," said Jeff Mallett, president and chief operating officer, Yahoo! Inc. "This expansive collaboration with FIFA further underscores the power of the Yahoo! network and its 24 properties worldwide as the partner of choice for sports rights holders and clients. Marketing and sponsorship packages available on FIFAworldcup.com also allow Yahoo! to demonstrate its ability to deliver on advertisers' goals by reaching their targeted audiences with creative, relevant and compelling solutions."
"FIFA is very pleased to announce this latest relationship for its flagship competition, the FIFA World Cup™. With Yahoo!, the Internet stalwart par excellence, another truly global player has now completed the prestigious group of the 15 FIFA World Cup Partners," said FIFA President Joseph S. Blatter. "Together with Yahoo!, we are very much looking forward to keeping the football fans throughout the world online for the 64 matches of the final competition in Korea and Japan."
Considered the biggest global sports event, the 1998 FIFA World Cup™ in France drew a cumulative television audience of more than 33 billion viewers for its 64 matches. The 1998 FIFA World Cup™ Final match between France and Brazil was viewed by one billion people, far exceeding the nearly 140 million viewers of the NFL Super Bowl each year. Moreover, the event's official Web site, www.France98.com, registered 1.1 billion page views during the 33 days of the event itself. Combining the worldwide popularity of both the FIFA World Cup™ and the Internet, along with Yahoo!'s 200 million unique monthly visitors, the aim will be to exceed this mark and create a new precedent for event traffic.
The official multi-lingual FIFA World Cup™ Web site, produced, marketed, sold and hosted by Yahoo!, is expected to bring soccer fans around the world a comprehensive package of content (from the most accurate updates and analysis to interactive features) in a user-friendly and entertaining way. For the millions of passionate soccer fans who will be following results at all hours of the day and night, the Internet is expected to serve as an essential service, providing up to date information and extensive FIFA World Cup™ resources, regardless of location or time zone. The official FIFA World Cup™ Web site will be available in six languages, English, Spanish, Japanese, Korean, French and German.
Below is a list of some site features that will be available to fans around the world leading up to and during the 2002 FIFA World Cup Korea/Japan™. Additional details about these features and tools, including free and pay-for services, are expected later in the year and in early 2002:
|•||"FIFA Club", Die-hard fans can join this exclusive online club to be at the heart of the online event community, where they can access unique content, receive special deals and official promotions|
|•||FIFA World Cup™ TV, live broadcast streaming of events surrounding the month-long World Cup|
|•||Archived Video Highlights, See past FIFA World Cup™ matches, including Best Goals of the Century, Dream Team|
|•||Official live real-time stats that keep fans on top of the action from anywhere in the world|
|•||Wireless Internet Updates, Fans can stay in step with every goal while away from their PC|
|•||Predict-the-Winner Games, Fans can play against other fans, predicting the winners of each match through a customized bracket game|
|•||Official E-Shop, Official jerseys, hats, pins, programs and other memorabilia|
|•||Official Auctions, Fans can buy or sell FIFA World Cup™ items|
|•||News Room -- From the final draw to the final match, complete with news, recaps, analysis, team and player coverage from sources around the world providing fans a global perspective with a local viewpoint|
|•||Official E-Mail and Fan Communication Tools, One World, One Cup, One Site only where fans can communicate with other fans through e-mail, instant messenger, chat, groups and message boards|
Yahoo! is responsible for marketing all sponsorship, advertising and promotional opportunities for the official site, providing a select number of companies, including FIFA's Partners, the ability to reach millions of Internet consumers on a global or regional basis. Advertisers on FIFAworldcup.com will also have the opportunity to extend their marketing message to Yahoo!'s global network, which reaches more than 200 million unique visitors every month.
64 Matches, 20 Stadiums, One Global Stage
Through the marketing portion of the agreement, millions of fans at stadiums and billions more watching on television will also be able to see two Yahoo! on-field advertising boards in each of the 20 stadiums where the 64 World Cup matches will take place. As an official FIFA World Cup™ Partner with category exclusivity, Yahoo! will also have certain exclusive use of the FIFA World Cup™ marks and emblems for use in online and offline Yahoo! promotions and marketing initiatives. In addition, fans in Korea and Japan at the 2002 FIFA World Cup™ matches will have the opportunity to interact with on-location Yahoo! kiosks, featuring online access to FIFAworldcup.com and Yahoo! services. In addition to its official Partner status for the 2002 and 2006 FIFA World Cups™, Yahoo!'s marketing rights extend to the 2003 FIFA Women's World Cup in China and additional FIFA soccer championships.
Yahoo! Inc. is a leading global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 200 million individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach. Yahoo! is the No. 1 Internet brand globally and reaches the largest audience worldwide. The company also provides online business and enterprise services designed to enhance the productivity and Web presence of Yahoo!'s clients. These services include Corporate Yahoo!, a popular customized enterprise portal solution; audio and video streaming; store hosting and management; and Web site tools and services. The company's global Web network includes 24 World properties. Yahoo! has offices in Europe, Asia, Latin America, Australia, Canada and the United States, and is headquartered in Sunnyvale, Calif.