Press Release

YAHOO! LAUNCHES INBOX DIRECT SERVICE TO USERSSANTA CLARA, CA -- October 2, 1996 -- Yahoo! today announced that it will begin using Netscape's Inbox Direct™ service to deliver popular Yahoo! programming via email as soon as it's published. Inbox Direct delivers frequently updated web features, such as Yahoo!'s Picks of the Week, Yahoo! of the Day, and personalized "My Yahoo!" news summaries, to Netscape Navigator™ users.

"Yahoo! is constantly striving to enhance the user experience with new services and technologies," said Jeff Mallett, senior vice president of business operations at Yahoo!. "The Inbox Direct service provides a proactive way to deliver Yahoo!'s unique programming in a dynamic and convenient fashion."

"Like Netscape, Yahoo! has always been at the forefront of the Internet industry, and Yahoo! is a natural for Inbox Direct," said Bob Lisbonne, vice president of client product marketing at Netscape. "With the new service, Yahoo! users can get the web pages they requested delivered right to their mailboxes as soon as they become available."

Yahoo! is launching the Inbox Direct service with its Picks of the Week feature and My Yahoo! News Summaries. Both have established a loyal following and hundreds of thousands of people visit or receive Picks of the Week. Inbox Direct retains all graphical aspects and links of web pages, which provides a more interactive experience for the user than text-only e-mail. In addition, the InBox service will allow Yahoo! advertisers to reach targeted audiences in an innovative, compelling fashion. Yahoo! also plans to begin the Inbox Direct service for viewers of its Net Events and Yahoo! of the Day features in the upcoming weeks.

About Yahoo!
Yahoo! Inc. (NASDAQ: YHOO), offers a globally-branded Internet navigational guide to information and entertainment on the Web. As the first online guide to the Web, Yahoo! is one of the most visible and recognizable names associated with the Internet. Yahoo! provides a context-based directory structure for Internet resources, as well as integrated Alta Vista Web-wide search capabilities. The Company is continuing to develop a global family of Yahoo!-branded media properties in targeted geographic (Yahoo! Japan, UK, Canada, San Francisco Bay Area, Los Angeles, New York), subject matter (Yahoo! Internet Life magazine and Web site) and demographic areas (Yahooligans!, a Web guide for kids). Yahoo! is also developing new services with VISA. Yahoo! can be found on the Web at www.yahoo.com. Yahoo! Inc. headquarters are in Santa Clara, California.

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Netscape, Netscape Navigator and Inbox Direct are trademarks of Netscape Communications Corporation.

For more information:

Blaise Simpson
NRG Public Relations
blaise@nrgpr.com
(415) 827-7065

Jennifer Hwang
Yahoo! Inc.
jenhwang@yahoo-inc.com
(408) 731-3362