Press Release
Yahoo! New York Takes The Big Apple Online
Facebook
LinkedIn
Twitter"Yahoo! is continuing to work towards creating a true sense of community online with its regional sites," said Jeff Mallett, senior vice president of business operations at Yahoo!. "By partnering with both national content providers as well as local individuals and groups within the New York community, Yahoo! New York provides a comprehensive community resource as well as an online outlet for free expression."
Yahoo! New York Features
Yahoo! New York is a regional
extension of the information and service already provided for the New
York area through the popular main Yahoo! site. This new Yahoo!
guide offers users access to more than 6,000 sites that cover the
greater New York City area including the five boroughs, Long Island,
Westchester, Rockland, Fairfield County in Connecticut and parts of
northern New Jersey. Similar to main Yahoo!, Yahoo! New York is
intuitively organized into fourteen key categories &endash;
Manhattan Life,
Business and
Stocks,
Classifieds,
Community,
Education,
Employment,
Entertainment
and Arts, Maps
and Views, News,
People,
Real Estate,
Sports and
Recreation,
Transportation. Content tailored specifically for New York also
appears within each category:
- The
Manhattan
Life category provides a wealth of information and links to
sites about cultures, dance, fashion, fine arts, lesbian and gay
life, shopping, music neighborhood guides, theater and Wall
Street. For example, Paper Magazine's "Hot Tips" to the hippest
underground "stuff" in the New York area can be found under
Manhattan Life.
- In the
Fashion
sub-category, users can research the history of the bikini or
locate the hottest design studios. The Fashion area also features
a "Model of the Month" site, showcasing a different supermodel
each month.
- Under the
Wall
Street subcategory is information on business schools,
newsletters and financing as well as on exchanges, investment
banks and other related topics.
- For the latest in New York celebrity and society gossip,
users can read the New York Daily News'
"Daily Dish"
column under People.
- Individuals looking for companions with similar interests can post and answer personal ads confidentially in Classifieds.
In addition to entertainment, information and news, Yahoo! New York also provides free communications services such as bulletin boards, personal ads and classifieds including real estate, automotive and employment listings from regional and national companies such as Allcars.com, Manpower, Land Rover of Glen Cove, For Sale By Owner, HomeNetTM and Brown, Harris, Stevens. As with the other regional sites, Yahoo! New York also features Yellow Pages, White Pages and Interactive Maps that can be used together to locate businesses and individuals within the area down to the neighborhood and nearest cross streets.
"The classifieds, personals, Yellow Pages, White Pages and Interactive Maps have proven to be some of the most popular features on Yahoo! SF Bay Area and Yahoo! Los Angeles," said Ellen Siminoff, director of communities at Yahoo!. "Moving forward, Yahoo! strives to further enhance the community experience through new and improved services that facilitate communication and make people's daily lives easier."
Yahoo! Partners
Yahoo! is working with more than 35 partners to provide content for
Yahoo! New York. News and features are being provided by WCBS-TV,
WCBS Newsradio 88, the New York Daily News, the Regional News
Network, Paper Magazine and the Southampton Press. The Village Voice
is supplying Yahoo! New York with an essential guide to New York at
night. Theater listings for New York as well as the rest of the
nation and London, England are being supplied by Playbill, and
bestseller's lists and a schedule of author appearances in New York
City and across the country are being provided by
BookWire/Publisher's Weekly. Fodor's, publishers of the well known
international travel guides, is providing New York lodging and
restaurant information while leading traffic information provider,
Shadow Traffic, is contributing traffic reports. In addition, ESPN
Sportsticker is supplying coverage of local and national sports teams
to the site.
Advertising Opportunities
Yahoo! New York, as with all of Yahoo!'s regional sites, provide
advertisers with an ideal opportunity to reach targeted audiences
within a region. Initial advertisers for Yahoo! New York include
Otec, Chase Bank and the New York Information Technology Center.
About Yahoo!
Yahoo! Inc. (NASDAQ: YHOO), offers a globally-branded Internet
navigational guide to information and entertainment on the Web. As
the first online guide to the Web, Yahoo! is one of the most visible
and recognizable names associated with the Internet. Yahoo! provides
a context-based directory structure for Internet resources, as well
as integrated AltaVista Web-wide search capabilities. The Company is
continuing to develop a global family of Yahoo!-branded media
properties in targeted geographic (Yahoo! Japan, UK, Canada, San
Francisco Bay Area, Los Angeles, New York), subject matter (Yahoo!
Internet Life magazine and website) and demographic areas
(Yahooligans!, a Web guide for kids). Yahoo! is also developing new
services with VISA. Yahoo! can be found on the web at
www.yahoo.com. Yahoo! Inc.
headquarters are in Santa Clara, California.
For more information:
Blaise Simpson
NRG Public Relations
blaise@nrgpr.com
(415) 827-7065
Jennifer Hwang
Yahoo! Inc.
jenhwang@yahoo-inc.com
(408) 731-3362