Press Release
Yahoo! Teams With Planetout, A New Consumer Website
Facebook
LinkedIn
Twitter"Yahoo! and PlanetOut are working together because we both believe in and encourage diversity and free expression," said Jeff Mallett, senior vice president of business operations at Yahoo!. "We both want to create a strong sense of community around our sites, and our news collaboration helps Yahoo! users stay in touch with the growing audience served by PlanetOut," he added.
"PlanetOut's goal is to expose our daily news and our site to the widest possible audience. With Yahoo!'s extensive reach, we couldn't ask for more," said Tom Rielly, founder and president of PlanetOut. "Because many people in our target market are still in the closet, Yahoo! provides them a safe way to discover our site, and all the support resources that it offers," he added.
Custom News
Starting today, PlanetOut will provide Yahoo! daily lesbian and gay
news seven days a week. People who bookmark the Yahoo!/PNO news page
can stay informed about what1s going on around the world and in their
communities. Breaking news will be updated numerous times a day. And
Yahoo! users wanting more in-depth analysis can link to the PlanetOut
site to listen to This Way Out, the award-winning weekly news
program.
"One of Yahoo!'s main objectives is to deliver content that appeals to a broad audience," said John Briggs, Yahoo! senior producer. "Partnerships with companies like PlanetOut are an important part of Yahoo!'s strategy to provide users with access to extensive and diverse information."
The PlanetOut Lesbian and Gay daily news is home to original reporting and crisp, clear, accurate news from veteran radio producers Lucia Chappelle, Cindy Friedman, Greg Gordon, and Brian Nunes who have produced the award-winning public radio program "This Way Out" for over eight years and four hundred consecutive weekly broadcasts, and Mary Salome, PlanetOut1s news producer based in San Francisco. "This Way Out" will also be available in audio and text on PlanetOut1s website.
Sunglasses -- Yahoo!'s recognition of excellence
PlanetOut's first website, PopcornQ (www.popcornq.com), the ultimate
online home for the queer moving image, earned Yahoo!'s "sunglasses"
icon, awarded to Yahoo!'s "Cool" sites. PlanetOut announced today
that it acquired the Queer Resources Directory, the oldest and
largest gay Internet entity, also a Yahoo! "sunglasses" wearer.
About PlanetOut
Founded in 1995, PlanetOut Corporation (PNO) is a worldwide online
community of lesbian, gay, bi and trans people. Available on the
World Wide Web (www.planetout.com), America Online (Keyword:
PlanetOut) and the Microsoft Network (Go Word: PlanetOut), PNO has a
staff of 25 in San Francisco, Los Angeles, New York, and 150 remote
staff in 10 countries.
About Yahoo!
Yahoo! Inc. (NASDAQ: YHOO), offers a globally-branded Internet
navigational guide to information and entertainment on the Web. As
the first online guide to the Web, Yahoo! is one of the most visible
and recognizable names associated with the Internet. Yahoo! provides
a context-based directory structure for Internet resources, as well
as integrated AltaVista Web-wide search capabilities. The Company is
continuing to develop a global family of Yahoo!-branded media
properties in targeted geographic (Yahoo! Japan, UK, Canada, San
Francisco Bay Area, Los Angeles), subject matter (Yahoo! Internet
Life magazine and website) and demographic areas (Yahooligans!, a Web
guide for kids). Yahoo! is also developing new services with VISA.
Yahoo! can be found on the web at www.yahoo.com. Yahoo! Inc.
headquarters are in Santa Clara, California.
For more information:
Yahoo!
Jennifer Hwang
408/731-3311
jenhwang@yahoo-inc.com
PlanetOut Corporation
Summer Lopez
(415) 547-2800 x 305
summer@planetout.com
Publicist:
Stephen Rivers
(310) 395-2993
rivers@planetout.com
PlanetOut, PNO, the PNO logo, and NewsPlanet are trademarks and/or service marks of PlanetOut Corporation, which may be registered in certain jurisdictions. All other product names are trademarks of their respective companies.