SECURITIES AND EXCHANGE COMMISSION 
                                          
                              Washington, D.C. 20549 
                                          
                                     FORM 8-K 
                                          
         CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
                               EXCHANGE ACT OF 1934 
                                          
                           DATE OF REPORT:  July 9, 1998

                            ---------------------------
                                          
                                          
                                    YAHOO! INC.
              (Exact name of registrant as specified in its charter) 
                                          
                                      0-26822 
                             (Commission File Number) 
                                          
               CALIFORNIA                             77-0398689
     (State or other jurisdiction of      (I.R.S. Employer Identification No.)
     incorporation or organization)

                              3420 CENTRAL EXPRESSWAY 
                           SANTA CLARA, CALIFORNIA 95051 
              (Address of principal executive offices, with zip code) 

                                   (408) 731-3300
               (Registrant's telephone number, including area code) 



ITEM 5.  OTHER EVENTS 

On July 9, 1998, Yahoo! Inc., a California corporation ("Yahoo!") announced 
(i) Yahoo!'s financial results for the quarter ended June 30, 1998, (ii) a 
2-for-1 stock split, and (iii) a $250 million private placement of Common 
Stock to SOFTBANK Holdings, Inc.  A copy of Yahoo!'s press releases 
announcing these matters are attached as Exhibits 99.1, 99.2, and 99.3 hereto 
and incorporated by reference herein. 

The press releases filed as exhibits to this report include "safe harbor" 
language, pursuant to the Private Securities Litigation Reform Act of 1995, 
indicating that certain statements about the Company's business contained in 
the press release are "forward-looking" rather than "historic." The press 
release also states that a more thorough discussion of factors affecting the 
Company's operating results is included in the Company's Annual Report on 
Form 10-K for the fiscal year ended December 31, 1997, and the Company's 
Current Report on Form 8-K dated June 18, 1998, filed with the Securities and 
Exchange Commission. 

ITEM 7.  FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION AND EXHIBITS.

     (c)  EXHIBITS. 

          99.1      Press Release dated July 8, 1998. 
          99.2      Press Release dated July 8, 1998.
          99.3      Press Release dated July 8, 1998.


                                    SIGNATURES 

Pursuant to the requirements of the Securities Exchange Act of 1934, the 
registrant has duly caused this report to be signed on its behalf by the 
undersigned thereunto duly authorized.

                                        YAHOO! INC. 


Date: July 9, 1998                      By:  /s/ Gary Valenzuela           
                                             -----------------------------------
                                             Gary Valenzuela 
                                             Senior Vice President, Finance and
                                             Administration, and Chief Financial
                                             Officer 



                                    YAHOO! INC. 
                                          
                                 INDEX TO EXHIBITS 
                                          
                                          
Exhibit Number                     Description
- --------------                     -----------
     99.1                          Press Release dated July 8, 1998. 
     99.2                          Press Release dated July 8, 1998.
     99.3                          Press Release dated July 8, 1998.



                                                           FOR IMMEDIATE RELEASE
                                          
                                          
                                          
                  YAHOO! REPORTS SECOND QUARTER FINANCIAL RESULTS
                                          
               SECOND QUARTER PRO FORMA NET INCOME OF $0.15 PER SHARE


     SANTA CLARA, CALIF. - JULY 8, 1998 - Yahoo! Inc. (NASDAQ: YHOO) today 
reported revenues totaling $41.2 million for the second quarter ended June 
30, 1998, a 192 percent increase over the same period in 1997. Pro forma net 
income for the second quarter of 1998 was $8.1 million, or $0.15 per share 
diluted, before the effect of a $44.1 million non-recurring charge for 
in-process R&D purchased in the acquisition of Viaweb Inc. The pro forma net 
income for the current quarter compares with a pro forma net loss of $0.3 
million or $0.01 per share diluted, excluding the effect of a $21.2 million 
non-recurring, non-cash charge incurred during the second quarter of 1997. 

     In separate announcements today, Yahoo!-Registered Trademark- said its 
Board of Directors has approved a 2-for-1 common stock split and that it has 
entered into an agreement for a $250 million private placement of common 
stock to SOFTBANK Holdings, Inc.

     Yahoo! today also announced that its traffic grew to an average of 115 
million page views per day during the month of June 1998, compared to the 95 
million page views per day average during March 1998. Yahoo! Japan, which is 
included in the above page view totals, increased to an average of 
approximately 8 million page views per day during the month of June 1998 from 
an average of approximately 6 million per day in March 1998. A page view is 
defined as one electronic page of information displayed in response to a user 
request. 

     Yahoo! also announced that its registered user base grew to more than 18 
million members, compared to more than 12 million as of March 1998, 
reflecting the number of people who have submitted personal data for Yahoo!'s 
universal registration process. In addition, Yahoo! was recently ranked No. 
1 in reach among all Web sites with 54.1 percent of work users accessing 
Yahoo!. The company's reach among home users has grown to 44.4 percent, and 
is second only to AOL's reach by 1 percent (Media Metrix, May 1998).

     "While we maintained our leadership position in audience reach among 
work users and continued to experience popularity among home users, we had 
significant growth in the number of registered Yahoo! members during the 
quarter," said Tim Koogle, president and CEO, Yahoo!. "We continued to build 
on the strong distribution platform we deliver to advertisers, merchants, and 
content providers. As a result, we were able to sign several key agreements 
during the quarter and experienced strong revenue growth. As always, we are 
continuing to focus on building our strong brand, delivering quality content 
and services, and aggressively growing our global audience as well as our 
advertising and commerce revenue."

MERCHANT AND SHOPPING SERVICES
     During the second quarter, Yahoo! expanded its online merchant services. 
The company acquired Viaweb Inc. and launched Yahoo! Store to provide small 
and medium-sized online merchants with a complete, easy-to-use service to 
create, design, host, manage and promote online stores. In addition, Yahoo! 
launched Impulse Deals, a new merchandising platform where merchants can 
offer targeted shopping bargains on the Web. Also during the quarter, 
AutoConnect joined Yahoo! 

                                      - MORE -



                          YAHOO! REPORTS SECOND QUARTER FINANCIAL RESULTS/PAGE 2


Autos' (autos.yahoo.com) featured merchant button program, providing users 
with easy access to shop for and purchase cars. AT&T and JFAX joined 
Yahoo!'s premier merchant program to provide traditional communication 
services and unified messaging services, respectively. The Fragrance Counter 
is now enabling Yahoo! users to purchase designer fragrances and cosmetics in 
relevant areas throughout the Yahoo! network of properties.

PROGRAMMING
     Yahoo! further expanded its programming during the quarter. The company 
announced that Inktomi will become Yahoo!'s integrated default search results 
provider beginning in the third quarter. Yahoo! introduced Yahoo! Computers 
(computers.yahoo.com), offering users news, product reviews, shareware 
downloads, shopping services and chats. The company launched Yahoo! Movies 
(movies.yahoo.com) providing a directory of movie and entertainment 
information, showtimes, new releases, news and reviews and more. Yahoo! also 
launched Yahoo! Real Estate (realestate.yahoo.com), a comprehensive, free 
resource for listings, tools and information on buying, selling and renting 
property. In addition, Yahoo! Sports (sports.yahoo.com) is providing full 
coverage of the World Cup '98 in 11 different languages for users around the 
world. 

COMMUNICATION SERVICES
     During the quarter, Yahoo! enhanced the communications services it 
offers users. Yahoo! users now have convenient access to order and be billed 
for AT&T's traditional communication services online. In addition, JFAX 
enables users to turn their Yahoo! Mail (mail.yahoo.com) account into a 
universal in-box for incoming and outgoing electronic, fax or voice messages. 
Yahoo! Chat (chat.yahoo.com), the leading Web-based chat service, partnered 
with PRIMEDIA during the quarter, and now features more than 100 celebrity 
and expert chats each month.

EXPANDING AUDIENCE
     Yahoo! extended its distribution during the quarter through an agreement 
with Compaq. My Yahoo! is now the default Internet start page on Compaq's new 
Internet PC product family, enabling customers to fully personalize their Web 
experience.

INTERNATIONAL GROWTH
     As in the U.S., the company's World Yahoo!s are very popular among Web 
users, with several of its international sites being ranked No. 1 in various 
categories. Yahoo! significantly expanded its network of international 
properties during the quarter. In addition to Yahoo! Italy (yahoo.it), a 
geographically-based Web guide, Yahoo! launched two language-based Web guides 
for the significant number of Chinese (chinese.yahoo.com and 
gbchinese.yahoo.com) and Spanish (espanol.yahoo.com) speaking Web users 
around the world. The comprehensive, global, branded network of Yahoo! 
properties has grown to now include 14 World Yahoo!s featuring content and 
services for geographic areas and language-based global communities. 

ABOUT YAHOO!
     Yahoo! Inc. is a global Internet media company that offers a network of 
branded Web programming serving millions of users daily. As the first 
navigational guide to the Web, www.yahoo.com is the single largest guide in 
terms of traffic, advertising, household and business user reach, and is one 
of the most recognized brands associated with the Internet. Yahoo! provides 
targeted Internet resources and communications services for a broad range of 
audiences, based on demographic, key-subject and geographic interests. Yahoo! 
is headquartered in Santa Clara, Calif. 

                                      - MORE -



                          YAHOO! REPORTS SECOND QUARTER FINANCIAL RESULTS/PAGE 3


     This announcement contains forward looking statements that involve risks 
and uncertainties, including those relating to the company's ability to grow 
its user and advertiser base, and advertising and commerce revenues. Actual 
results may differ materially from the results predicted and reported results 
should not be considered an indication of future performance. The potential 
risks and uncertainties include, among others, the company's limited 
operating history, the increasingly competitive environment for Web services 
and advertising sales, the early stage of the Web as an advertising medium, 
the company's dependence on advertising revenues and third parties for 
technology, content and distribution. More information about potential 
factors which could affect the company's business and financial results is 
included in the company's annual report on Form 10-K for the year ended Dec. 
31, 1997, including (without limitation) under the captions, "Management's 
Discussion and Analysis of Financial Condition and Results of Operations," 
"Risk Factors," "Competition," and "Proprietary Rights," the company's 
quarterly report on Form 10-Q for the period ended March 31, 1998, and the 
company's current report filed on Form 8-K dated June 18, 1998,  which are on 
file with the Securities and Exchange Commission (www.sec.gov). The 
accompanying condensed consolidated statements of operations and balance 
sheets are an integral part of this announcement.

                                       # # #

               Yahoo! and the Yahoo! logo are trademarks and/or 
                    registered trademarks of Yahoo! Inc.
               All other names are trademarks and/or registered 
                  trademarks of their respective owners.


CONTACTS: 

Gary Valenzuela                         Diane Hunt
Senior Vice President and               Director, Corporate Communications
Chief Financial Officer                 Yahoo! Inc.
Yahoo! Inc.                             (408) 731-3441
(408) 731-3350                          diane@yahoo-inc.com
investor_relations@yahoo-inc.com        



                                      YAHOO! INC.
                    CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                        (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
                                      (UNAUDITED)

THREE MONTHS ENDED SIX MONTHS ENDED JUNE 30, JUNE 30, ---------------------------- ----------------------------- 1998 1997 1998 1997 ---------- ---------- ---------- ---------- NET REVENUES $ 41,210 $ 14,107 $ 71,416 $ 24,172 COST OF REVENUES 4,720 2,318 8,637 3,755 -------- -------- -------- -------- GROSS PROFIT 36,490 11,789 62,779 20,417 -------- -------- -------- -------- OPERATING EXPENSES: SALES AND MARKETING 20,044 9,448 36,140 16,863 PRODUCT DEVELOPMENT 5,010 2,444 9,544 4,693 GENERAL AND ADMINISTRATIVE 2,227 1,613 4,219 2,910 OTHER - NON-RECURRING COSTS 44,100 21,245 44,100 21,245 -------- -------- -------- -------- TOTAL OPERATING EXPENSES 71,381 34,750 94,003 45,711 -------- -------- -------- -------- LOSS FROM OPERATIONS (34,891) (22,961) (31,224) (25,294) INVESTMENT INCOME, NET 1,848 1,227 3,294 2,618 MINORITY INTERESTS IN OPERATIONS OF CONSOLIDATED SUBSIDIARIES 112 182 355 384 -------- -------- -------- -------- LOSS BEFORE INCOME TAXES (32,931) (21,552) (27,575) (22,292) PROVISION FOR INCOME TAXES 3,060 - 4,131 - -------- -------- -------- -------- NET LOSS $(35,991) $(21,552) $(31,706) $(22,292) -------- -------- -------- -------- -------- -------- -------- -------- NET LOSS PER SHARE - DILUTED $ (0.81) $ (0.50) $ (0.72) $ (0.52) -------- -------- -------- -------- -------- -------- -------- -------- WEIGHTED AVERAGE COMMON SHARES AND EQUIVALENTS USED IN PER SHARE CALCULATION - DILUTED 44,504 43,146 43,778 42,689 -------- -------- -------- -------- -------- -------- -------- -------- PRO FORMA NET INCOME (LOSS) PER SHARE - DILUTED (1) $ 0.15 $ (0.01) $ 0.23 $ (0.02) -------- -------- -------- -------- -------- -------- -------- -------- WEIGHTED AVERAGE COMMON SHARES AND EQUIVALENTS USED IN PRO FORMA NET INCOME (LOSS) PER SHARE CALCULATION - DILUTED 54,597 43,146 53,986 42,689 -------- -------- -------- -------- -------- -------- -------- --------
(1) PRO FORMA NET INCOME (LOSS) PER SHARE DILUTED EXCLUDES THE EFFECT OF IN-PROCESS PURCHASED TECHNOLOGY OF $44,100,000 INCURRED IN CONNECTION WITH THE ACQUISITION OF VIAWEB INC. DURING THE QUARTER ENDED JUNE 30, 1998 AND EXCLUDES THE EFFECT OF A ONE-TIME NON-CASH CHARGE OF $21,245,000 RELATED TO THE VISA MARKETPLACE RESTRUCTURING INCURRED DURING THE QUARTER ENDED JUNE 30, 1997. NOTE: THE ABOVE SHARE AND PER SHARE CALCULATIONS DO NOT REFLECT THE EFFECT OF THE JULY 1998 2-FOR-1 STOCK SPLIT. YAHOO! INC. CONDENSED CONSOLIDATED BALANCE SHEETS (IN THOUSANDS)
JUNE 30, DECEMBER 31, 1998 1997 ----------- ------------ (UNAUDITED) (AUDITED) ASSETS CASH, CASH EQUIVALENTS, AND INVESTMENTS IN MARKETABLE SECURITIES $ 147,236 $ 107,012 ACCOUNTS RECEIVABLE, NET 16,795 10,986 PREPAID EXPENSES 4,211 5,893 PROPERTY AND EQUIPMENT, NET 8,987 7,035 OTHER ASSETS 14,389 10,958 --------- --------- TOTAL ASSETS $ 191,618 $ 141,884 --------- --------- --------- --------- LIABILITIES AND SHAREHOLDERS' EQUITY LIABILITIES: ACCOUNTS PAYABLE $ 5,633 $ 5,477 ACCRUED EXPENSES AND OTHER CURRENT LIABILITIES 19,857 13,127 DEFERRED REVENUE 18,533 4,852 --------- --------- TOTAL LIABILITIES 44,023 23,456 MINORITY INTERESTS IN CONSOLIDATED SUBSIDIARIES 961 716 SHAREHOLDERS' EQUITY: COMMON STOCK 206,657 146,126 ACCUMULATED DEFICIT (59,677) (27,971) CUMULATIVE TRANSLATION ADJUSTMENT (346) (443) --------- --------- TOTAL SHAREHOLDERS' EQUITY 146,634 117,712 --------- --------- $ 191,618 $ 141,884 --------- --------- --------- ---------

                                                          FOR IMMEDIATE RELEASE




                         YAHOO! ANNOUNCES 2-FOR-1 STOCK SPLIT


     SANTA CLARA, CALIF. - JULY 8, 1998 - Yahoo! Inc. (NASDAQ: YHOO) today
announced that its Board of Directors has approved a 2-for-1 common stock split.
Shareholders on the record date of July 17, 1998 will be entitled to one
additional share for every share they own on that date.  New shares will be
issued by the company's transfer agent, Boston Equiserve, on July 31, 1998.  The
date on which the split shares will be reflected on NASDAQ trading prices is
August 3, 1998. 
     
     More information about Yahoo!'s common stock split can be found at
http://www.yahoo.com/info/investor/split_faq.html.

ABOUT YAHOO!
     Yahoo! Inc. is a global Internet media company that offers a network of
branded Web programming serving millions of users daily.  As the first
navigational guide to the Web, www.yahoo.com is the single largest guide in
terms of traffic, advertising, household and business user reach, and is one of
the most recognized brands associated with the Internet.  Yahoo! provides
targeted Internet resources and communications services for a broad range of
audiences, based on demographic, key-subject and geographic interests.  Yahoo!
is headquartered in Santa Clara, Calif. 


                                       # # #

  Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks of
                                    Yahoo! Inc.
  All other names are trademarks and/or registered trademarks of their
                                respective owners.


CONTACTS: 

Gary Valenzuela     
Senior Vice President and Chief Financial Officer  
Yahoo! Inc.
(408) 731-3350
investor_relations@yahoo-inc.com 
 
Diane Hunt
Director, Corporate Communications
Yahoo! Inc.
(408) 731-3441
diane@yahoo-inc.com

                                                          FOR IMMEDIATE RELEASE
                                          
                                          
                                          
                                          
                                          
          YAHOO! ANNOUNCES $250 MILLION PRIVATE PLACEMENT OF COMMON STOCK
                                          


     SANTA CLARA, CALIF. - JULY 8, 1998 - Yahoo! Inc. (NASDAQ: YHOO) today
announced that it has entered into an agreement for a private placement of
common stock to SOFTBANK Holdings, Inc., one of the company's principal
shareholders, which will result in proceeds to Yahoo!-Registered Trademark- of 
$250 million.  SOFTBANK will purchase 1,363,440 newly issued shares in the
transaction, bringing SOFTBANK'S total ownership to approximately 31 percent of
Yahoo!'s issued and outstanding common stock.  In connection with the
transaction, which is expected to close next week, Yahoo! also agreed to provide
registration rights comparable to the registration rights provided on the shares
acquired by SOFTBANK prior to Yahoo!'s April 11, 1996 initial public offering.

ABOUT YAHOO!
     Yahoo! Inc. is a global Internet media company that offers a network of
branded Web programming serving millions of users daily.  As the first
navigational guide to the Web, www.yahoo.com is the single largest guide in
terms of traffic, advertising, household and business user reach, and is one of
the most recognized brands associated with the Internet.  Yahoo! provides
targeted Internet resources and communications services for a broad range of
audiences, based on demographic, key-subject and geographic interests.  Yahoo!
is headquartered in Santa Clara, Calif. 


                                       # # #

  Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks of
                                    Yahoo! Inc.
  All other names are trademarks and/or registered trademarks of their 
                                respective owners.


CONTACTS: 

Gary Valenzuela
Senior Vice President and Chief Financial Officer
Yahoo! Inc.
(408) 731-3350
investor_relations@yahoo-inc.com
 
Diane Hunt
Director, Corporate Communications
Yahoo! Inc.
(408) 731-3441
diane@yahoo-inc.com