Campaign helps State Farm connect with consumers around NBA coverage
and major events on Yahoo
SUNNYVALE, Calif.--(BUSINESS WIRE)--
Yahoo! Inc. (NASDAQ:YHOO) announced today that State Farm® is kicking
off a new campaign on Yahoo Sports to connect with basketball fans
throughout the 2016-2017 season. As part of these efforts, State Farm
will engage fans through custom integrations across Yahoo Sports, with a
special focus on The
Vertical with Woj, as well as extensive video, native and display
advertising.
"For State Farm, storytelling is at the heart of our advertising and
Yahoo is a long-time collaborator that has helped us continue to share
our brand story with an incredibly passionate, relevant audience of
sports fans," said Ed Gold, Advertising Director, State Farm. "We
recognized early on that there was huge potential with the launch of The
Vertical to reach basketball fans and we're continuing to align with the
top-notch editorial content that's available on Yahoo Sports."
State Farm, which has been a sponsor of the NBA since 2010, is
collaborating with Yahoo to extend its digital advertising efforts this
year and find unique ways to reach basketball fans across screens. As
part of State Farm's new digital campaign, the brand will sponsor some
of Yahoo Sports' top NBA content including The Vertical with Woj, a hub
for NBA news, information and storytelling on Yahoo Sports run by NBA
insider, Adrian Wojnarowski. When The Vertical launched in January 2016,
State Farm was a premier sponsor. Following this success and The
Vertical's continued growth, State Farm is back as a sponsor this
season. With high-impact display and video ads, as well as branded
integrations within top video series, State Farm will connect with
sports fans on The Vertical. In particular, the brand will feature its
Right Combination Play content as part of a new custom branded
integration within The Woj Report, a popular video series in which
Adrian Wojnarowski offers his unique insider perspective and analyzes
the NBA's biggest storylines on The Vertical.
"Brands like State Farm have been quick to see the opportunity to
connect with the millions of fans that visit Yahoo Sports every month
for their insider news and updates on everything basketball," said Lisa
Utzschneider, Chief Revenue Officer, Yahoo. "We're thrilled to
collaborate with State Farm because they are continuously pushing the
creative boundaries and finding new ways to engage today's passionate
sports fans across screens."
Yahoo Sports is a top destination for millions of sports fans during the
NBA basketball season and this is part of State Farm's Right Combination
campaign, featuring NBA athletes such as Chris Paul. State Farm will
also sponsor popular editorial coverage including the Front Office
Insider column from Bobby Marks. In 2017, the State Farm campaign will
also capitalize on special events on Yahoo Sports such as the NBA Live
Draft.
About Yahoo
Yahoo is a guide to digital information discovery, focused on informing,
connecting, and entertaining users through its search, communications,
and digital content products. By creating highly personalized
experiences, Yahoo helps users discover the information that matters
most to them around the world -- on mobile or desktop. Yahoo connects
advertisers with target audiences through a streamlined advertising
technology stack that combines the power of Yahoo's data, content, and
technology. Yahoo is headquartered in Sunnyvale, California, and has
offices located throughout the Americas, Asia Pacific (APAC) and the
Europe, Middle East and Africa (EMEA) regions. For more information,
visit the pressroom (pressroom.yahoo.net)
or the Company's blog (yahoo.tumblr.com).
Yahoo and Yahoo Finance are the trademarks and/or registered trademarks
of Yahoo! Inc.
All other names are trademarks and/or registered trademarks of their
respective owners.
About State Farm®
The mission of State Farm is to help people manage the risks of everyday
life, recover from the unexpected, and realize their dreams. State Farm
and its affiliates are the largest providers of auto,
home
and individual life
insurance in the United States. Its 18,000 agents and more than 65,000
employees serve more than 83 million policies and accounts - nearly 81
million auto, home, life, health and commercial policies, and nearly 2
million bank
accounts. Commercial
auto insurance, along with coverage for renters,
business
owners, boats
and motorcycles,
is available. State Farm Mutual Automobile Insurance Company is the
parent of the State Farm family of companies. State Farm is ranked No.
35 on the 2016 Fortune 500 list of largest companies. For more
information, please visit http://www.statefarm.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161223005046/en/
Yahoo
Julie Nicholson, 917-471-0325
jnich@yahoo-inc.com
Source: Yahoo! Inc.
News Provided by Acquire Media