<PAGE>
                     SECURITIES AND EXCHANGE COMMISSION
                          Washington, D.C. 20549

                                 ----------

                                SCHEDULE 13G
                               (RULE 13d-102)

           INFORMATION STATEMENT PURSUANT TO RULES 13d-1 AND 13d-2
                 Under the Securities Exchange Act of 1934
                          (Amendment No.       )*
                                         ------

                                 Yahoo! Inc.
                     ----------------------------------
                              (Name of Issuer)

                                Common Stock
                     ----------------------------------
                       (Title of Class of Securities)

                               984332-10-6
                     ----------------------------------
                              (CUSIP Number)

   *The remainder of  this cover  page  shall  be  filled  out  for a reporting
person's  initial  filing on this  form with  respect to the  subject  class of
securities,  and for any  subsequent  amendment  containing  information  which
would alter the disclosures provided in a prior page.

   The information  required in the  remainder of this  cover page shall not be
deemed to be "filed"  for the purpose of  Section 18 of the Securities Exchange
Act of 1934  ("Act") or otherwise subject to the liabilities of that section of
the Act but shall be subject to all other  provisions of the Act  (however, see
the Notes).




                              Page 1 of 5 Pages



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CUSIP No. 984332-10-6                 13G                 Page  2  of  5  Pages
          ---------                                            ---    --- 

- -------------------------------------------------------------------------------
 (1) Names of Reporting Persons.  S.S. or I.R.S. Identification Nos. of Above
     Persons

     David Filo
- -------------------------------------------------------------------------------
 (2) Check the Appropriate Box if a Member     (a)  / /
     of a Group*                               (b)  / /
- -------------------------------------------------------------------------------
 (3) SEC Use Only

- -------------------------------------------------------------------------------
 (4) Citizenship or Place of Organization
     U.S.A.
- -------------------------------------------------------------------------------
Number of Shares              (5) Sole Voting
 Beneficially                       Power             3,902,983
 Owned by                    --------------------------------------------------
 Each Reporting               (6) Shared Voting
 Person With                        Power             0
                             --------------------------------------------------
                              (7) Sole Dispositive
                                    Power             3,902,983
                             --------------------------------------------------
                              (8) Shared Dispositive
                                    Power             0
- -------------------------------------------------------------------------------
 (9) Aggregate Amount Beneficially Owned by Each Reporting Person
     3,902,983
- -------------------------------------------------------------------------------
(10) Check Box if the Aggregate Amount in Row (9) Excludes Certain Shares*  / /

- -------------------------------------------------------------------------------
(11) Percent of Class Represented by Amount in Row (9)
     14.72%
- -------------------------------------------------------------------------------
(12) Type of Reporting Person*
     IN
- -------------------------------------------------------------------------------

                              Page 2 of 5 Pages

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ITEM 1(A).  NAME OF ISSUER
            Yahoo! Inc.
- -------------------------------------------------------------------------------


ITEM 1(B).  ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES
            3400 Central Expressway, Santa Clara, CA 95051
- -------------------------------------------------------------------------------


ITEM 2(A).  NAME OF PERSON(S) FILING
            David Filo
- -------------------------------------------------------------------------------


ITEM 2(B).  ADDRESS OF PRINCIPAL BUSINESS OFFICE OR, IF NONE, RESIDENCE
            Same as Item 1(b)
- -------------------------------------------------------------------------------


ITEM 2(C).  CITIZENSHIP
            See Row 4 of cover page
- -------------------------------------------------------------------------------


ITEM 2(D).  TITLE OF CLASS OF SECURITIES
            Common Stock
- -------------------------------------------------------------------------------


ITEM 2(E).  CUSIP NUMBER
            984332-10-6
- -------------------------------------------------------------------------------


ITEM 3.  

         NOT APPLICABLE.

ITEM 4.  OWNERSHIP

    (a) Amount Beneficially Owned:
        See Row 9 of cover page
    ---------------------------------------------------------------------------

    (b) Percent of Class:
        See Row 11 of cover page
    ---------------------------------------------------------------------------

    (c) Number of shares as to which such person has:

          (i) sole power to vote or to direct the vote
              See Row 5 of cover page
              -----------------------------------------------------------------
         (ii) shared power to vote or to direct the vote
              See Row 6 of cover page
              -----------------------------------------------------------------
        (iii) sole power to dispose or to direct the disposition of
              See Row 7 of cover page
              -----------------------------------------------------------------
         (iv) shared power to dispose or to direct the disposition of
              See Row 8 of cover page
              -----------------------------------------------------------------

ITEM 5.  

         NOT APPLICABLE.

ITEM 6.

         NOT APPLICABLE.

ITEM 7.

         NOT APPLICABLE.

                              Page 3 of 5 Pages

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ITEM 8.

         NOT APPLICABLE.

ITEM 9.  

         NOT APPLICABLE.


ITEM 10. CERTIFICATION

         NOT APPLICABLE.


                              Page 4 of 5 Pages

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                                  SIGNATURE

    After  reasonable  inquiry and to the  best of my  knowledge and  belief, I
certify that the  information set forth in this statement is true, complete and
correct.

Date: 2/5/97

                                       /s/ David Filo
                                       ----------------------------------------
                                       David Filo




                              Page 5 of 5 Pages